Propel Your Brand to New Heights with Tailored Meta and Google Ads Solutions, Designed to Connect and Convert
Difficulty in growing beyond ₹10L or $12K per month, stuck at the same revenue for a long period, with ROAS decreasing as ad spend increases.
High cost per acquisition and customer acquisition costs reducing profitability.
Poor return on ad spend and difficulty in converting visitors into customers.
Ad creatives and strategies not resonating with broader audiences, leading to poor performance.
In January 2024, the Indian Ethnic Wear Brand was generating ₹60-75 lakhs in monthly revenue but had plateaued. They approached us to help scale their sales while maintaining a robust return on ad spend (ROAS). We adopted a comprehensive full-funnel strategy, employing creative targeting at each funnel level and tailoring offers to each stage. Our approach included a cost cap strategy to effectively scale the campaigns while sustaining ROAS. Dynamic Product Ads (DPA) campaigns at the bottom of the funnel achieved a 14% click-through rate (CTR) and an impressive 16.3 ROAS, leading to over 1000 conversions. Middle-of-funnel campaigns delivered an 8.3 ROAS, with CTRs ranging from 9% to 11% across different creatives and offers. Overall, the brand generated ₹5.3 Cr in sales revenue within the first six months of 2024. Despite the challenge of scaling while maintaining ROAS, our strategic approach enabled the brand to break through its revenue plateau and achieve significant growth.
View Detailed Case StudyAn HVAC Company approached us with the goal of increasing their revenue and ROAS. At the time, their primary acquisition channel was Google Ads, but they were not targeting bottom-of-funnel (BOF) visitors. Our strategy involved optimizing their existing Google Ads campaigns and launching targeted BOF campaigns. We implemented specific BOF campaigns, which yielded remarkable results with a 25.31% click-through rate (CTR) and a 10.06% conversion rate, achieving an impressive 7 ROAS. Additionally, we launched two Performance Max campaigns featuring the client's best-selling services and products, along with one search and display campaign. These top-of-funnel (TOF) campaigns had a CTR of 1.69% and a conversion rate of 1.38%. As a result of our efforts, we increased the client's ROAS by 300% and their revenue by 82%, generating $284K in sales revenue with a 4.5 ROAS in just two months. Our strategic approach enabled the HVAC Company to achieve significant growth and optimize their ad spend effectively.
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An Indian Ethnic Wear Brand had been working with us but was experiencing stagnant monthly revenues between ₹70-85 lakhs for the past three months. Whenever they attempted to scale by increasing their budget, the ROAS would decrease, posing a significant challenge. We identified that the client was spending less on Google Ads compared to Meta. To address this, we doubled the budget on Google Ads and launched multiple Advantage Shopping campaigns for top-selling products. Additionally, we created a specific campaign targeting top-selling cities. Alongside these efforts, we conducted conversion rate optimization (CRO) for the product pages, which increased the number of conversions and improved the conversion rate (CVR). As a result of these strategic actions, the brand achieved ₹1.1 Cr in sales revenue within just one month. Our approach effectively broke through their revenue plateau and demonstrated the power of targeted ad spend and CRO in driving significant growth.
View Detailed Case StudyWhen we began working with an Indian Ethnic Wear Brand, they were generating ₹22-24 lakhs in monthly sales with an ROAS of around 2.2. The main challenge was that their campaign scaling efforts lacked a cost cap, causing the cost per acquisition (CPA) to fluctuate significantly. Our strategy involved initiating a test campaign to determine the optimal cost cap. Once we identified the winning cap, we scaled the campaign using this cost cap to stabilize CPA. Additionally, we launched multiple Reels-specific campaigns featuring various video ads to enhance engagement. Notably, the brand was not running ads on Google, so we introduced Google Ads to their marketing mix. These strategic changes resulted in a substantial improvement, increasing their ROAS to 3.3. Over the course of 60 days, the brand's sales revenue surged to ₹72 lakhs. Our approach effectively optimized their ad spend and significantly boosted their sales performance.
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An Indian Salwar Suit Brand approached us with the goal of scaling their monthly revenue, which was stuck at ₹20-25 lakhs. We implemented a comprehensive strategy, testing different ad types for top-of-funnel (TOF) campaigns and scaling with carousel ads featuring best-selling products, all products, best-selling categories, and top-selling cities. Mid-funnel (MOF) campaigns utilized video and static ads with offers, while bottom-of-funnel (BOF) campaigns focused on dynamic product ads (DPA). We also introduced Google Ads with two Performance Max campaigns, one display, and one BOF campaign. This approach yielded outstanding results: BOF campaigns achieved 16 ROAS on Meta and 30 ROAS on Google; MOF campaigns reached 11 ROAS on Meta and 8 ROAS on Google; TOF campaigns hit 6.4 ROAS on Meta and 5.7 ROAS on Google. Over eight months, the brand generated ₹3.6 Cr in sales revenue with an overall ROAS of 8.8. Our strategic targeting and ad optimization transformed their sales trajectory and broke their revenue plateau.
View Detailed Case StudyBefore spending any money on ads, it's essential to deeply understand our target audience. In the first stage of our onboarding process, we conduct thorough research to create a detailed buyer persona, covering more than just basic demographics. We explore their interests, communication style, social habits, and more to ensure a comprehensive understanding. Based on this research, we create a customized marketing strategy tailored to your business goals and needs.
With a steady flow of traffic established, we focus on optimizing your website and landing pages to increase conversion rates. This involves A/B testing, refining ad copy, and enhancing user experience to boost your average order value and customer lifetime value.
Our team develops engaging and high-performing ad creatives tailored to your brand and audience. This includes eye-catching visuals and compelling copy that resonate with your target market. We continuously monitor and adjust the creative assets and performance strategy to ensure sustainable growth, leveraging broad targeting and data insights to adapt to market changes.
We provide detailed weekly reports to keep you informed about the performance of your campaigns. During our weekly call, we discuss these reports and outline plans for the coming week, ensuring we are always aligned and focused on your business goals.
Our agency specializes in creating and implementing customized ad strategies across Meta and Google Ads platforms, designed to significantly increase your revenue. By optimizing your ad spend, refining your target audience, and continuously testing and adjusting campaigns, we aim to double your revenue within 90 days, striving for a monthly revenue goal of 10L+.
We focus on a holistic approach that not only targets immediate sales growth but also ensures sustainable ROAS improvement. This includes a deep dive into your current marketing efforts, data-driven strategy formulation, rigorous testing of ad creatives, and regular optimization based on performance analytics. Our unique methodology emphasizes both scale and efficiency.
Our team conducts an in-depth analysis of your current operational processes to identify bottlenecks and inefficiencies. We then implement tailored Standard Operating Procedures (SOPs) designed to streamline your operations, reduce RTOs, and improve overall customer satisfaction. This operational optimization is key to sustaining growth as your revenue increases.
Absolutely. We have a portfolio of success stories from over 30+ brands across various sectors within the DTC space. Our case studies showcase how we've helped businesses overcome challenges similar to yours, resulting in significant revenue growth, improved ROAS, and operational efficiencies. Specific examples and results can be discussed during our initial consultation.
We believe in transparent and open communication as the foundation of our client relationships. Our protocol includes regular review calls every 10 days to discuss campaign performance, strategic adjustments, and upcoming goals. Additionally, we provide comprehensive monthly reports and are always available for ad-hoc discussions to ensure you're informed and engaged throughout our partnership.
While the timeline can vary based on several factors, including the current state of your marketing efforts and industry dynamics, many of our clients begin to see tangible results within the first month of campaign implementation. We aim for significant growth milestones, such as doubling your revenue, to be achievable within 90 days of our engagement.
